Zense I Ching
Last Updated: 13 Jul 2026
Zense I Ching Ltd (“we”, “us”, or “our”) operates the Zense I Ching mobile application (“the App”) and website. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights in relation to it under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).
By downloading or using the App, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.
Zense I Ching is operated by Zense I Ching Ltd, a company registered in England and Wales, United Kingdom. We act as the Data Controller for any transient or minimal operational information processed through our systems.
You can easily verify our active status at any point by visiting the official ICO public register at ico.org.uk/register and searching for our reference number or company name.
We have built Zense I Ching from the ground up to protect your anonymity:
If you use the App without a subscription, you are identified purely by an anonymous device token generated locally on your device. This token has no connection to your real-world identity and is used solely to securely manage and track your free credit allocation.
If you purchase a subscription or top-up credit packs, Apple Inc. processes the financial transaction entirely. We receive only an anonymous transaction identifier and digital receipt state from Apple to confirm your purchase and update your server-side credit balances. We never receive or store your payment card details, billing address, or Apple ID email address.
When you type a question and draw cards, this text and numerical card mapping are transmitted to our AI infrastructure in real-time to generate your reading. We do not store your questions or reading content on our servers after your reading is delivered. Your questions are never linked to an identity and are not used to train AI models.
Your historical readings are stored locally on your device only, up to a maximum of 100 entries. Once this limit is reached, the oldest entries are automatically overwritten. Because this data remains on your physical device and never hits our servers, we cannot recover it if you delete the App, reset your device, or lose your phone. Backing up your favourite readings is entirely your responsibility.
To ensure accurate entitlement management across app sessions, your current remaining credit balance and subscription status are stored securely on our backend cloud infrastructure. This data is strictly linked to your anonymous device token or transaction identifier — never to a personal identity.
We do not collect or access:
The limited, non-identifiable information we process is used solely to:
The App relies on trusted, security-certified external service providers to function. Each operates under its own respective privacy framework:
To provide the App, we use third-party service providers and cloud-based infrastructure that may process limited information in countries outside the United Kingdom, including the United States. Where such international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place, including reliance on recognised adequacy regulations, standard contractual clauses, or other lawful transfer mechanisms where required under applicable UK data protection laws.
Zense I Ching is intended strictly for users who are at least 18 years of age (or the legal age of majority in their jurisdiction). The age rating displayed in the Apple App Store is determined by Apple's own rating system and does not change our intended user eligibility of 18 years or older.
We do not knowingly process personal data from individuals under the age of 18. If you believe that a person under 18 has accessed the App or that we have processed personal data relating to such an individual, please contact us at support@zenseiching.com. We will take reasonable steps to investigate the matter and, where appropriate, delete any associated information under our control in accordance with applicable law.
Under the UK General Data Protection Regulation (UK GDPR), you have rights regarding your personal data, including the rights to request access, rectification, erasure, restriction of processing, and, where applicable, data portability or objection to processing.
Because our architecture is designed to minimise the collection of personal information and does not require user accounts, we are generally unable to identify records using your name or email address. To help us locate any information associated with your use of the App, we may ask you to provide certain technical information reasonably necessary to identify the relevant records. To exercise your rights or submit a privacy-related enquiry, please contact us at support@zenseiching.com.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). Further information is available at https://ico.org.uk.
We may revise this Privacy Policy periodically to adapt to changing legal frameworks or feature rollouts. Significant adjustments will be flagged by moving the “Last Updated” date at the top of this statement. Your ongoing interaction with the App post-revision signifies agreement with the new conditions. If you object to any future terms, you must remove the app and disable any auto-renewals in your Apple ID settings.
If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your data, please contact us:
We will make reasonable efforts to respond to all inquiries within an appropriate timeframe.
